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The goal of all marketing is to attract interest in, build desire for, and generate sales of your products
or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.
When done correctly, email marketing can be an extremely powerful and effective marketing
technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into unhappy un-clients.
The goal of this whitepaper is to provide best practice guidelines that will allow your organization to maximize its return on investment from permission-based email marketing. We hope you enjoy the information and can implement it in your iContact email campaigns. Should you have any questions,
please feel free to contact us at 1-877-968-3996, via live chat from http://www.iContact.com, or via support@icontact.com. Please also feel free to distribute this whitepaper in print, by email, or on your own web site, provided it is unmodified.
Best Practices
Reference:
Best Practices for Email Marketing | Copyright Broadwick Corp. 2007
I never think of the future - it comes soon enough.
Albert Einstein
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